Wheat Thins or WHheat Thins?

If any of you follow my various creative outlets you undoubtedly know that I recently took some advertising classes in order to build out my portfolio in an effort to get a copywriting job. While taking these classes, two to be exact, I came across two creatives, one Copywriter, Paul Fix of JWT, and one Art Director, Mitchell Ratchik of the freelance variety. In this particular case I am speaking of the latter teacher who worked on this memorable and increasingly lovable ad for Wheat Thins.

With the benefit of Seth MacFarlane on their side the team used his vastly popular television show Family Guy and two of their viewers favorite characters in Stewie and Brian. The ad is based on the way people pronounce the H in words that start with wh, in this case Wheat. Quickly a debate between the two characters starts in as they try to convince each other their pronunciation of the word Wheat or WHheat is correct. The positive reinforcement behind the use of the characters and their likability helps Wheat Thins image and this ad has become the target of much acclaim and has helped the brand reach a younger, hipper audience. See the ad below the fold.