I got the chance to see a new Eastpak viral video today and I really have to say that it is horrible. It basically seems like a bunch of people said “let’s create something that isn’t relevant anymore but people remember and then do something crazy at the end, like throw them in a jet engine” (sorry for the spoiler, but you’ll be more disappointed when you watch the actual commercial). I understand jumping on something that’s hot and is working, such as creating something wacky like Skittles, but at least make it something relevant. What does Tetris have to do with Eastpak? Especially human Tetris where people have to jump off buildings to play? Nothing, that’s what!