When all is said and done athletes become a brand in and of themselves once they garner attention for their on (and off) the field actions. Tiger Woods knows this all too well when his promiscuous lifestyle lost him prestigious sponsorships and millions of dollars. Of course when he was the #1 golfer in the world every major advertiser was vying for his attention and endorsement of their product due to his fame and vast popularity. But what happens when an athlete skips out on an event that is more for the fans than anything else? Although I am a little late posting this I still feel it is relevant to talk about players skipping out on their respective sports “All-Star” games and what that does to their reputation. Continue reading