Monthly Archives: June 2011

My 5 Steps to a Successful Twitter Trend

So you want to start a Twitter trend but you don’t know where to start? Well you’ve probably come to the wrong place as I have never had a successful one but it’s not due to lack of effort. (I’m still trying with #thingsidontmean — I think it’s clever) But seriously just because I haven’t had one yet doesn’t mean I don’t know how to effectively push a thought process out to the public in order to gain attention and, more importantly, interaction. So without further ado here are MY 5 Steps to a Successful Twitter Trend. 

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Peggy Helps Consumers Discover Discover

Peggy is...uhhhhh...not who you would expect

Discover needed help getting into the wallet of customers who wouldn’t apply for their card due to many businesses not accepting their card for payment. (Discover has recently noted in ads that more businesses are accepting their card now) Taking advantage and playing off the strong stance many customers take on the way they are treated by customer service representatives, Discover launched a campaign with Peggy (pictured above) who is a credit card representative for Prime USA credit. Peggy’s character, despite the obvious fact that most callers expect a “manly” name when hearing the voice on the other line, is the epitome of a horrible customer service rep working for a credit company that only wants your money without giving anything in return.  Continue reading

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Why Shazam is Important to Advertising and the Music Industry

At this point you would be more hard-pressed to find someone who doesn’t know what Shazam is, let alone someone who doesn’t have the app currently installed on their phone. The popular music tagging program has become a marketing tool for many popular brands, one such being Old Navy who featured the app in an attempt to have the viewer tag and purchase a song featured on their ads. Consumer engagement is the name of the game now and marketers are taking notice by placing Shazam tags and QR codes on their TV ads in order to extend the campaign into the digital realm.

Shazam continues to grow and is one of the most popular apps on all phones

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Dunkin Donuts Scores with Boston “Brewin'”

Boston Brewin' = Creative Genius

Staying true to its Massachusetts roots Dunkin’ Donuts and their agency Hill Holliday came up with a genius, at least in my opinion, tagline that is seen at every Boston Bruin home game. This advertisement is clever enough that it pays homage to both Dunkin’ Donuts and Hill Holliday’s home team while not making the statement that this is their favorite. Continue reading

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Why YouTube Needs to Change its Ad Placement

Of course I have to start this post off with a disclaimer that these practices and procedures may not fit every video as many of them range multiple age groups and other demographic variables.

With that being said I am a little perturbed with YouTube’s ad placement and trafficking of the pre-roll advertisements that start before you begin your video.

(This isn’t my first rant on YouTube you can click here and here for other YouTube posts)

I’m not sure what the protocol involves or if there is some set of algorithms, which I really hope don’t exist, that place these ads but these practices need to be revised. There is no reason that before I start watching a Metallica video a commercial for women’s deodorant comes on, these videos should feature car ads or the newest whiskey ad. If you are reading this blog I don’t have to explain why you have to cater to your audience. Metallica is a band that has a much stronger male following than female so why are there ads being played that don’t appeal to the core demographic? Continue reading

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Advertising Trends. What’s the Point?

So the whole point of advertising is to create brand awareness and draw attention to your company so you can generate revenue blah, blah, blah. Now you go out find a great creative agency and they build you a campaign that knocks your socks off and you know it’s going to be a home run for sure. Old Spice did it with their “The Man Your Man Could Smell Like” campaign, created by Wieden + Kennedy, which was a great success and generated a ton of buzz around the brand, which is awesome, right? Yes for Old Spice it worked, not for other brands though. I recently noticed that Dairy Queen has taken a very similar approach to their “Sweet Deals” campaign, created by Grey Worldwide. If you pay attention closely, or maybe it’s more obvious than I think, you will see that DQ comes very close to ripping off Old Spice’s idea.  Continue reading

When Tweets Go Bad

Samsung recently posted a tweet that has put them in some hot water and have a lot of people scratching their heads wondering why they would publish something that could put them in a bad light. Sure the tweet was meant to be funny and lighthearted but sometimes jokes go a little to far, especially when you are encouraging people to spend their rent check on a new camera. Tweet below: Continue reading

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