Anyone who has ever played with Hot Wheels, or Matchbox, toy cars has pretty much done some kind of crazy stunt with the car that, at the time, would be physically impossible. Let alone the long drops that left the cars unscathed that would ultimately, if it were real life, lead to disastrous consequences with at least 15 people dead, good thing they made ambulances too. In a world of make pretend we can make these bit sized automobiles do whatever we wanted, whenever we wanted, wherever we wanted, if you can’t tell I was obsessed with these toys. Now Hot Wheels is bringing those fantasies to reality with jaw dropping stunts and are keeping it real by making sure to include their trademark orange ramps.
This is a great example of where advertising is heading and, if so, I am completely on board with this. I really don’t want to clump two thoughts together in this post but here is a link for some really cool packaging stunts that will also lead advertising into the new age. It’s not all about Facebook and Twitter people, it’s about getting people to discuss YOUR product on Facebook and Twitter without being forced to do so.