Daily Archives: June 13, 2012

What You Don’t See

Coca Cola deserves a round of applause for their creative use of security footage in a new campaign. The purpose of these cameras is to catch everything that goes on at any given moment with the goal of thwarting criminal activity. With the footage rolling continuously they are bound to catch some really interesting, genuine and heartfelt moments. Coca Cola took these moments and compiled them into a heartwarming video that bridges the gap from love and civility to bravery and selflessness. It’s an inspiring movement and, although I usually hate when brands throw their product in your face, especially in videos like these, I didn’t mind the way they got the soda machine in there, truthfully. Great video, easy watch and it may just make your day.

Video

via theChive

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